Have you ever walked into a shop and seen money framed and mounted on the wall like some sort of award or a highly treasured piece of art?
The first sale that a business makes is something that is very dear to them. That first sale and the money earned from it means a lot to a business person. This is because it marks the beginning of a trade that will generate real-time revenue.
Unfortunately, one cannot just jump in the pond and get labelled as ‘the big fish’. That requires smart efforts and it is only then that you stand the chance to shout loud enough and be heard.
So, if you plan to jump the ecommerce bandwagon, here are 13 brilliant ways to nail your first online sale even before Google gets the chance to notice you!
- Start With telling Your Family and Friends
Take inspiration from the Avon ladies and Tupperware queens and start off by telling your family and friends about your newly minted ecommerce website.
Encourage them to do a bit of word of mouth marketing for you and ask them to share a link or two on Facebook, Twitter, Google+ and other social platforms.
Keep in mind that you are not just asking them to purchase from you but also asking them to share your online store with their network which can do wonders for your business.
- Make Use Of Google Adwords
There’s nothing that money can’t buy which is why you should shell out a few bucks and buy site traffic for your new ecommerce store. This can be done using pay-per-click marketing which can be nuanced, but it’s a pretty solid way to attract site visitors and hitch the sales.
When you sign up on Adwords, use your credit to drive targeted traffic to your ecommerce store.
Finding the ideal audience across millions of websites can be quite the task and even more so when you’re paying per click as the costs tend to add up.
So make sure that you do your homework and learn some Google Adwords practices before you end up spending too much.
- Create An Infographic
Infographics, also known as informational graphics give visual representation of the data in a manner that makes it easily understandable. Of late, this type of data communication has garnered a lot of attention and by the looks of it; it’s going to be around for a long time to come.
Get a designer on board and create an Infographic that has resounding relevance to the product your online store hosts.
You can approach professional Infographic designers or make your very own Infographic as well on platform like Canva. The Infographic can then be released on a paid news service or free design “show and tell” platform like dribbble.
This way, several publications can republish the graphic and each one will link back to your store increasing the number of visitors and eventually your sales.
- Submit Stuff To Product Feeds
Adding your feed to one of these sites and at times paying a small fee can send a deluge of new customers to your online store, helping you to lock in your initial sale.
- Put Up Stuff On eBay
If you’ve hitched a ride on the ecommerce bandwagon, you should be comfortable selling your products through a number of channels including eBay and similar auction sites.
Don’t hold back and out up a few products for sale and gauge the response you receive. You can add a coupon for 10% off a purchase if sale is made from your online store. This way you’re paving way to make a first sale and a second and a third… well you get the picture!
- Ask Vendors To Be A Bit Benevolent
Often, manufacturers and distributors will help new retailers by mentioning their start-up in dealer listings and on social media sites. So, don’t hesitate and ask for their assistance while you’re still laying down the digital bricks for your online store.
- Blog Away
Content is king for any website as it’s a sure-fire way to attract visitors (read potential customers).
By providing quality content such as listicles and how-to blog posts, you can worm your way in the minds of a visitor and woo them with your words to make a purchase. There are couple of key ingredients that you should include to help enhance your ecommerce store’s blog and make it worth sharing.
Offer content that is relevant, visually appealing and portrays your products in action. Keep the blogs short, to the point and snappy and give your audience juicy titbit of behind the scenes (they simply love it!)
- Put Amazon Product Ads To Good Use
Amazon allows online retailers to place product ads in the background of an Amazon product details page, so why not make the most of it?
Since people who will see your ad are already on Amazon.com and have obviously come in with a mind to purchase, this can tip the scales in your favour. The conversion rates on these ads can be comparatively higher than good ol’ PPC.
- Dish Out Business Cards
As you enter the realm of being the owner of an online store, make sure that you have business cards at the ready. Get some cards made and ensure that they are stylish and reflect the vibe of your online store.
Keep in mind to get your store’s URL printed at the front centre amongst other things. Get your cards made from experts who are known to do a fantastic job and at a good price. Once you have your cards made, start handing them out to everyone!
- Create A Buzz On Social Media
If you are reading up on blogs about marketing yourself online, one point that is common everywhere is social media marketing and for simple reason that it works!
Ensure that you have a strong presence on the usual platforms like Facebook, Twitter and Instagram.
Initiate conversations about your industry and participate in discussions that are already taking place and soon enough, you’ll become quite the influencer and a thought leader. It’s incredible how much traffic you can drive through social media alone.
If you keep expanding your presence on social media, you will see how your following will start converting into customers.
- Consider An Affiliate Program
With an affiliate program on your side, you can pay people to share and promote your products and online store.
We’ll give it you straight. These sites do not come cheap and take up quite a bit of time, so they might not be suitable for everyone. But they are worth the shot for certain products.
- Facebook Advertising
You can access a very niche and targeted audience with the help of Facebook Advertising. For instance, let’s say you sell jewellery, with Facebook Advertising you can target audience who have “watches” or “bracelets” or “jewellery” with custom banners that has a message specifically tailored for their interests. Just like Google Adwords, Facebook Advertising is PPC.
- Be Patient
Just like launching a brand new brick and mortar store will take time for business to pick up, same goes for your ecommerce store as well! Expect for it to be a bit slow for a little while at first… it will take time, so patiently wait and things will start looking up eventually.
So, put these simple yet brilliant ways and you are bound to nail your first ecommerce sale ever.